Snow Tha Product

Career 2007–2010: Beginnings and early success After graduating high school, Madriz briefly attended San Diego Mesa College to begin studying to become a social worker. At the age of 19, she began taking music seriously and dropped out of her first semester of college to pursue a career as a rapper. She adopted her name from Disney's character Snow White. Initially she used the name "Snow White", and then added "the Product". Then she changed it into her new moniker as "Snow White Tha Product", and ultimately "Snow Tha Product". After recording a number of songs in Spanish, she caught the attention of Mexican artist Jaime Kohen. They recorded a collaboration song, titled "Alguien", which became popular in Mexico and appeared on Kohen's album Fotosíntesis. "Drunk Love" was re-released as a single along with "Woke Wednesday". Her real breakthrough came with the song "Holy Shit". The 97-second-long song received acclaim and was featured on 50 Cent's site ThisIs50.com The success of her songs caught the attention of three major record labels, which contacted her – Sony, Universal and Atlantic.

2012–2014: Signing with Atlantic Records and Good Nights & Bad Mornings In 2012, Snow signed to Atlantic Records following her independent success with Unorthodox. She appeared on songs by major artists, such as DJ Paul and Krizz Kaliko. In November, she performed at the ABN Reunion concert in Houston, Texas, among rappers Trae and Z-Ro. On December 12, 2012, Snow released her anticipated mixtape Good Nights & Bad Mornings, which spawned 3 singles: "Cookie Cutter Bitches", "Damn It" and "Lord Be with You".

The sequel to Good Nights & Bad Mornings was released on October 14, 2013. The tape, called Good Nights & Bad Mornings 2: The Hangover has guest appearances from Tech N9ne, The Cataracs, Trae tha Truth, CyHi the Prynce, Dizzy Wright and Ty Dolla Sign. She was featured on Dutch DJ Chuckie's single "Makin Papers" along Lupe Fiasco and Too Short. The video for the song premiered on MTV on August 8, 2013. In 2013, Snow went on the Fight to Unite Tour with Kottonmouth Kings and Dizzy Wright and performed at the 2013 South by Southwest (SXSW) and Rock the Bells festivals. In February 2014, Snow went on a F#*K YOUR PLANS (COME KICK IT) tour. On March 19, 2014, Snow was featured on the song "Not for the Weak Minded" by Kxng Crooked.

2015–2017: The Rest Comes Later, Half Way There... Pt. 1 and winning an MTV Video Music Award

On June 30, 2015, Snow released the mixtape, The Rest Comes Later and embarked on a tour of the same name with Audio Push later that year. On February 17, 2016, she was featured on the remix to Joell Ortiz's single "Kill at Will". On May 2, 2016, she announced the Halfway There tour. On June 17, 2016, she released her commercial mixtape Half Way There... Pt. 1.

In November 2016, Snow contributed to The Hamilton Mixtape, joining rappers K'naan, Riz MC, and Residente on the track "Immigrants (We Get the Job Done)". The music video for the song was released on June 28, 2017. In August 2017, the song has won Snow and her collaborators an MTV Video Music Award in the category of Best Fight Against the System.

In October 2017 she released the single "Nuestra Cancion Pt. 2", which featured fellow American singer Arcángel.

2017–2019: VibeHigher and going independent On October 4, 2017, Snow released the unfinished mixtape of VibeHigher with artists Lex the Great, Jandro, and AJ Hernz on YouTube. She followed this with a tour of the same name in 2017 and 2018. In 2017, Tha Product featured as Lil' Traviesa, also known as Lil' T, on the television series Queen of the South. On September 12, she went on tour again which she named Going Off: Part 2.

2020–present: First nomination for Latin Grammy Awards, To Anywhere and Dale Gas tour In 2021, Snow received her first nomination for Latin Grammy Awards in the category of Best Rap/Hip-Hop Song for her collaboration song with Argentine producer Bizarrap "BZRP Music Sessions #39".

On February 11, 2022, Snow announced that she was going on a national tour throughout April and May 2022 which she named the Dale Gas tour. On September 9, 2022, Tha Product released "Piña" with Cuban-American singer Lauren Jauregui, with the videoclip releasing on December 9. On October 21, 2022, Snow tha Product released the studio album To Anywhere featuring collaborations with vf7, AJ Hernz, Santa Fe Klan, Juicy J, and Rotimi. To Anywhere is her first solo project in five years and her first studio album in a decade. Also in 2022, she appeared on the Black Panther: Wakanda Forever soundtrack, on a track titled La Vida, which featured rapper E-40.

Musical style and influences Snow is known for her rapid fire style of rapping. During an interview with Power 106 Los Angeles radio show in July 2018 she spoke about her experience raising her son and said her son was eight years old during the time of the interview. Her son is of partial Puerto Rican and Dominican descent.

In 2017, Snow started dating Julisa Aponte, also known as (Daddie) JuJu. On July 10, 2019, they announced their engagement when JuJu proposed to her. Snow announced they ended their relationship in late March 2022, after a few difficult months together. Snow has a YouTube channel called "everydaydays" and a podcast called "everynightnights".

In 2020, during the COVID-19 pandemic, Snow bought a ranch in California, wanting to embrace her Mexican roots of living on a ranch and centralizing all of her operations and businesses. She moved in September 2020.

Snow has always been open that she has ADHD, and says that having ADHD motivates her to put her energy in various projects.

In December 2024, Snow acquired Mexican citizenship.

In May 2025, she married Stephanie Marie.

Discography

Studio albums Unorthodox (2011) To Anywhere (2022) Before I Crash Out (2025)