Sid Bernstein

Sidney Ralph Bernstein (1907–1993) was chairman of the executive committee of Crain Communications Inc. and had previously served as founding editor and publisher of Advertising Age.

Then-23 year old Sid Bernstein was the first editor of Ad Age, and his "Con-SID-erations" column appeared until his death.

Bernstein was inducted into the American Advertising Federation's Advertising Hall of Fame in 1989. had described the late chairman of the executive committee as "the conscience of the business in many ways,"

Career A Chicago native, Bernstein began his career as a teen-age "office boy"

He used his Con-SID-erations column to make challenges in what The Times called "outspoken and sometimes outraged tones." When he thought that shipping and handling charges are at times unreasonably high, he formed a group of college students who, as a summer project, went with him to factories and attempted to purchase items at list price. He was even challenged and was asked for an S/H fee.

Personal His undergraduate education was at University of Illinois, and his MBA is from University of Chicago. "Mr. Bernstein is survived by his wife, Adele, and a son, Henry."