Sascha Moeri

Sascha Moeri, born December 6, 1972, is a Swiss-German businessman.

Early life and education Moeri was born on December 6, 1972, in Biel and grew up in the Jura Mountains, the area in Switzerland known as Watch Valley. He graduated from the State University of New York at Albany with a BBA and an MBA in Business Administration.

In 2010, Moeri became CEO of Swiss watch manufacturer Carl F. Bucherer. He conferred with engineers at the factory in Lengnau, Bern on the movements of the watches and with watchmakers on the five watch lines. Moeri continued working with the filmmakers incorporating watches into the storyline and actors in the John Wick Chapters, including Ruby Rose, Ian McShane, Bridget Moynahan, John Leguizamo, Laurence Fishburne, Common (rapper), and Joe Montegna.

In 2016 Moeri announced Li Bingbing as Global Brand Ambassador.

In 2017, in the film “Atomic Blonde” a secret list of undercover agents was hidden in a Bucherer watch that passed from one hand to another. The film's director, David Leitch, was a brand ambassador, Charlize Theron and James McAvoy wore the watch in the movie.

In 2018, Moeri established a storefront for Carl F. Bucherer on JD.com. At Baselworld in 2020 during the pandemic, he presented a new way of display, with activities and workshops to explore the watchmaking world.