Sam Ashford

Club career Ashford joined the academy of Tottenham Hotspur at the age of 8 before being released by the club at under-14 level.

After spells with Maldon & Tiptree, Heybridge Swifts and Essex Senior League side Stansted, before leaving the club in February 2018, having made only a handful of appearances as a result of injury. He rejoined Witham Town later that year. before joining fellow National League South side and local rivals Concord Rangers later that year, where he made 8 appearances, scoring 3 goals. While signed to Concord Rangers he returned briefly to Witham Town for the final game of the 2018–19 season, scoring in that game, after Concord failed to make the play-offs. Ashford signed for fellow National League South side Hemel Hempstead Town in the summer of 2019. Ashford scored for Hemel on the opening game of the 2019–20 season in a 4–1 victory over Hungerford Town. He scored 10 goals in 29 league appearances across the 2019–20 season. On his debut for the club on 5 September, Ashford scored Crawley's only goal of their 3–1 home defeat to Millwall in the EFL Cup. After 14 appearances for Crawley, He scored his first goal for Woking the following day on his debut, heading in the opening goal of a 3–0 win over King's Lynn Town. He scored his first league goal for Crawley in a 2–2 draw with Harrogate Town on 21 September 2021. He signed an 18-month contract with the club. He made his debut later that day as a substitute in a 1–1 draw with Hamilton Academical, and scored Ayr's equaliser 7 minutes after coming on as a substitute.

On 23 August 2023, Ashford signed for NIFL Premiership club Cliftonville. He scored 8 goals in 29 matches in all competitions, including one in the 2023–24 Irish Cup final which Cliftonville would win 3–1, before leaving the club at the end of the season.

On 20 June 2024, Ashford joined National League side Wealdstone on an initial one-year deal.

On 24 March 2025, Ashford returned to fellow National League side, Woking on a permanent basis for an undisclosed fee. On the 27 November 2025, Ashford went out on loan to National League South side AFC Totton to get some match fitness after he had suffered a broken collar bone earlier in the season. On 2 January 2026, he joined Hampton & Richmond Borough on loan for the remainder of the season. On 10 March 2026, Ashford’s loan at Hampton & Richmond Borough was terminated early due to injury problems within the Woking squad. On 7 May 2026, it was announced that Ashford would leave the club at the end of his contract in June.

On 30 June 2026, Ashford joined National League North club South Shields.

International career He made two appearances for the England C team in 2018.

Playing style Ashford plays as a centre forward and winger. Isthmian League Division One North

2014–15 Isthmian League Division One North

2015–16 Essex Senior League

2016–17 Isthmian League Division One North

Brightlingsea Regent 2017–18 Isthmian League Premier Division

Witham Town 2018–19 Isthmian League North Division

East Thurrock United 2018–19 National League South

Concord Rangers 2018–19 National League South

2020–21 League Two

2021–22 League Two

20!!1!!2!!0!!2!!2!!5!!0!!29!!3 Woking (loan) 2020–21