Sally Boss Madam

Sally Ephraim Keya, professionally known first as "Sally" and later as "Sally Boss Madam" (born 13 May 1986), is a Namibian Afro-fusion singer and performer. Her music has won top awards at the Namibian Annual Music Awards (NAMAs) in two different musical genres: soukous/kwasa and Afropop (2020). She was also named Best Female Artist in Southern Africa at the 2016 All Africa Music Awards (AFRIMA).

Early life Sally Boss Madam was born and raised in Katutura, a township five km north of Windhoek created when the local government between 1959 and 1964 forcibly moved Windhoek's entire black population there. She took part in church choirs and began being asked to sing solos when she was eight years old. The couple have one son and were in 2017 named "favorite celebrity couple of the year" at the Simply You Magazine Lifestyle and Fashion Awards. In 2020, however, they announced that they would end their marriage but continue their musical collaboration. and became a feminist anthem.

Her second album I Am Mukwanekamba, released in 2016, included a range of African musical styles including percussion. It was also in 2016 that her single "Natural" won the All Africa Music Award (AFRIMA) for Best Female Artist in Southern Africa.

Her 2017 album My Black got positive reviews that also commented on its range of genres, with The Namibian citing its "varying sounds from soukous, dancehall, gospel, house and an overall urban vibe" while another review mentions also rhythm and blues plus Afro-pop. The song "What You Say" from this album was nominated for the 2018 African Music Industry's Afrika People's Choice award in the category Best Female Southern Artist.

Discography Albums Courage (2012) I Am Mukwanekamba (2016) My Black (2017) Lucky Girl (2019)

Singles "Bim Bim" ft Bussiwa "Natural" "What You Say" "Fasuluka"

Awards NAMA AWARDS 2011 Whistler Best Single 2013 Sally Boss Madam Best Soukous/ Kwasa 2016 Sally Boss Madam ft Bussiwa Best Single / Bim Bim 2017 Sally Boss Madam Best Single 2017 Sally Boss Madam Song Of The Year 2018 Sally Boss Madam Best Album / My Black 2018 Sally Boss Madam Best Female Artist 2018 Sally Boss Madam ft KP Illest Best Collaboration / I Need You 2018 Sally Boss Madam Best Music Video / What you say 2018 Sally Boss Madam Best RnB / Ecstacy 2018 Sally Boss Madam Song of the Year / What You Say 2018 Sally Boss Madam Female artist of the year 2020 Sally Boss Madam best Afropop AFRIMA 2016 Sally Boss Madam Best Female Artist Southern Africa 2017 Sally Boss Madam Best Female Artist Southern Africa AFRIMMA 2017 Sally Boss Madam Best Female Artist Southern Africa AMI Afrika People's Choice Awards 2018 Sally Boss Madam Best Female Southern Artist