Sal Maida

Salvatore Maida (July 29, 1948 – February 1, 2025) was an American bass guitarist. Raised in Little Italy, New York City, he moved to London after completing college, where he played with Roxy Music, Milk 'N' Cookies, Sparks, Cherie Currie, Cracker, the Brandos, and a Lovin' Spoonful tribute band. He also authored the 2014 memoir Four Strings, Phony Proof, and 300 45s and co-authored the 2023 book The White Label Promo Preservation Society Vol 2: More Flop Albums You Ought to Know.

Life and career Maida was born in New York on July 29, 1948. He graduated from Fordham University with a BA in economics. After Fordham, he traveled to London. He found a job there working in a record store. Milk 'N' Cookies debut album Milk 'N' Cookies was reissued in the mid-2000s, prompting the band to reunite and play occasional shows during the following decade. As of 2010, Maida played the bass on six albums recorded by the British songwriter Edward Rogers. In an article about the book's release, Tim Scott of Vice stated that he "may not have a Wikipedia page" but he was "one of the coolest 70s rock stars you've never heard of". In 2015 he started a Lovin' Spoonful tribute band called A Spoonful of Lovin' and in 2017 and 2018 he toured with the band The Brandos in Germany and the Netherlands. Maida died due to complications of a fall in New York, on February 1, 2025, at the age of 76.