Rosmarie Pierer

Rosmarie Pierer was a German photographer and multimedia artist.

Biography

Rosmarie Pierer was born in Bernburg in 1918. She studied arts and advertising and did an internship at a newspaper in Leipzig and in Neuweiler. In the late 1940s, she had a small photography studio in Göttingen. After World War II, Inge Feltrinelli was her friend and student, Pierer taught her the basics of photography and inspired to pursue a career in journalism.

In late 1949, Pierer moved to Hamburg where she became the photographer at the Thalia theatre. In 1952, Pierer was commissioned to produce a product demonstration for the Ministry of Agriculture – a multivision show using twelve projectors, controlled by light-reading devices via perforated strips. The show became a sensation; something like this had only been seen once before in Germany in a Kodak presentation. Her career was thriving; she had signed contracts with Beiersdorf, Deutsche Airbus, Philips, the Hamburg Chamber of Commerce, and others.

In the late 1990s, she opened a multimedia studio and began to be active on the Internet. In her 70s, she continued to offer her clients the most cutting-edge technological solutions – from interactive CD-ROMs to web design and content creation.