Roo Rogers

Roo Rogers (born January 1975) is a British-American entrepreneur, business designer and author based in London.

Rogers is currently the CEO of Johannesburg-based venture development company Founders Factory Africa.

Early life and education Rogers was born in January 1975 to his parents Richard Rogers, architect, and Ruth Rogers, chef and restaurateur of The River Café London (from 1996, Lord and Lady Rogers). He received his B.A. from Columbia College and his Masters in Development Economics from University College London.

Career In 2013, Rogers was a partner at fuseproject.

While at fuseproject, Rogers launched a business-accelerator named SPRING.

In 2007, Rogers, with his wife, Bernardine Huang, co-founded OZOLab a venture company that invests in ecological-minded businesses and patented products such as OZOwater (with Jordan Harris). In 2005, the first OZOLab venture, OZOcar, was launched. Operating as a kinder, gentler car service option, OZOcar used environmentally-conscious vehicles and was sold in 2014 to FCS. Rogers was also president of RedScout Ventures from 2009 until June 2012. In 2010, he co-authored, with Rachel Botsman, What's Mine Is Yours: The Rise of Collaborative Consumption, which analyzes the rise of the collaborative consumption movement and explores the impact of the movement on individuals, communities and business models. In 2004, he founded we:nited magazine, a non-profit magazine and blog targeted towards young people in conjunction with the 2004 US Presidential Elections. Rogers was the executive producer of the 2006 documentary Office Tigers and 2008's The Biggest Chinese Restaurant in the World, which received harsh criticism for the way in which the tigers were treated prior to slaughter and cooking. In 2009, he also starred in a Metamucil advertisement for which he won an award.

Personal life Rogers lives in London with his wife, Bernie, and their three children.