Roland Tay

Roland Tay (; born 1947) is an undertaker in Singapore. He is known for helping the poor and families of murder victims by providing pro-bono funeral arrangements. Memorial services conducted by Tay include Huang Na, Liu Hong Mei, and Ah Meng, a Singapore tourism icon.

Early life Born in 1947 as the fourth of 10 children to a hawker in a coffee shop along Lavender Street, Tay began his working life as a coffee boy at his family's coffee shop. He helped the family's coffee shop business by serving coffee and tea to customers in Singapore Casket and learned about the funeral trade.

When his parents died in 1973 from stomach cancer, 6 months apart from each another, Tay inherited the coffee shop before renting it out to start a transport business for students and factory workers. But it wasn't until in 1984 when he converted the coffee shop into Casket Palace, which was subsequently bought over by Singapore Casket.

Career In the subsequent years, Tay started several funeral companies. Following the now defunct Casket Palace, he founded Casket Fairprice in 1993 which was subsequently managed by his two children from his first marriage. He later founded Tong Aik Undertaker, Hindu Casket and Direct Funeral Services.

Tong Aik Undertaker is in charge of operating the Singapore Police Force's police hearse, and also has operated as Direct Funeral Services since 2000.

In 2004, Tay with Direct Funeral Services conducted the pro-bono funeral of Huang Na, an eight-year-old girl who was murdered brutally in Pasir Panjang, Singapore. This was followed by another pro-bono funeral in 2005 of 22-year-old Chinese national Liu Hong Mei, who was murdered and chopped into seven parts before being dumped in the Kallang River. The process of sewing the body parts back together took Roland Tay and his embalmers 7 hours. He also oversaw the funeral of Li Hong Yan, a 24-year-old village girl from Heilongjiang who drowned at Sentosa.

Tay reportedly collected around three hundred identity cards of deceased persons whom were without family, and for whom he conducted pro bono funeral services.

One of Tay's more memorable cases is the pro bono funeral he provided for the primate tourism icon Ah Meng of Singapore.

In 2013, Tay brought his daughter Jenny Tay into the business, who subsequently helped him rebrand the undertaking firm as a managing director after quitting her job at a marketing firm. Her husband Darren Cheng also closed down his counselling business and joined her in the company as an executive director. Thanks to their efforts, the business saw its annual revenue tripled from SG$2 million to SG$7 million in the subsequent years, and alongside their main funeral services, Direct Funeral Services now offers additional services like grief counselling, funeral pre-planning, living funerals, and via their charitable subsidiary Direct Life Foundation, opened volunteering opportunities to the public and their employees for both the underprivileged and the elderly.

To this day, Tay continues managing pro-bono cases and alongside Jenny and Cheng, attend wakes under their company and Direct Life Foundation volunteering events. Additionally, Tay continues to man the customer hotline during the night shift.

Legal Issues In 2009, he was sentenced to six months’ jail for criminal intimidation and for his role in beating up a former business partner. He had swung a crowbar at the victim and threatened to kill him in an altercation in Lavender Street in 2007.

In September 2022, he was charged with tax evasion, and failing to register his business for Goods and Services Tax (GST). He received three charges of understating his income to evade tax and another count under the GST Act. He was also accused of failing to notify the Comptroller of GST of his company's liability to register for GST in 2010, resulting in $286,963 in tax that was not accounted for.

On 5 September 2024, he plead guilty to the charges. He paid a $12,000 fine on the same day, in addition to $529,321.28 to be paid over one and a half years. In 2019, the court ruled that Tay receive 60% of the matrimonial assets while Ho received 40%. The verdict also saw Ho being required to hand over her interests in the Direct Funeral business to Tay, hence effectively ending her membership with the company. Ho eventually moved on to set up her own funeral company, Dignity Funeral, together with her son from her first marriage, Jeffery Tay.

Notable pro bono cases Date Case Details 9 Nov 2004 Huang Na 8 year old girl brutally murdered by Took Leng How, who was executed in 2006. 12 July 2005 Liu Hong Mei Kallang Body Parts Murder victim. Her boyfriend Leong Siew Chor was found guilty of killing her and executed in 2007. 3 Dec 2005 Nguyen Tuong Van Vietnamese-Australian youth executed for drug trafficking 27 Mar 2006 Pham Thi Truc Linc Vietnamese hostess who died climbing out of Toa Payoh Flat Oct 2006 Tan Jee Suan Man who ran into MRT 27 May 2007 Yuan Fu Di Chinese national who died from a hit-and-run 16 November 2007 Siu Chun Tao Construction worker who fell to his death 10 February 2008 Ah Meng Death of Singapore tourism mascot, Ah Meng 1 July 2009 Huang Rui Jing Unemployed man had no money to mourn for sister 24 March 2010 Li Hong Yan Karaoke hostess from China drowned at Sentosa 13 May 2011 Alamin Bangladeshi worker who died while trapped in a container 1 Feb 2015 Ken Ong Murdered his wife Karen Koh before turning the same knife on himself at their Yuan Ching Road home 22 March 2016 Zhang Huaxiang A Chinese nurse strangled to death by her boyfriend Boh Soon Ho. Boh was arrested and sentenced to life imprisonment. 30 June 2016 Wee Yok Tai An octogenarian bachelor who lived alone in a 1-room flat. In 2015, Wee approached and befriended Tay to preplan his services, fearing his lonely death like his prior neighbours. 28 January 2017 Choong Pei Shan and her daughter Teo Zi Ning Victims of the 2017 Woodlands double murders. Choong's husband Teo Ghim Heng was sentenced to death for murdering both of them, as well as killing his unborn son. 20 December 2025Zhang Qiujie34-year-old woman who was found dead in a room at Marina Bay Sands. The deceased's parents flew in from China, and sought out Tay as they are farmers and poor. The reason for death is unclear, and the deceased parents flew back without their daughter's ashes, leaving them with Tay.