Robert Titzer

Robert C. Titzer (born June 1960) is an American professor and infant researcher who claimed to create an approach to teach babies written language, which resulted in the Your Baby Can products.

He has been a professor, teacher, and public speaker on human learning for around 31 years, and says that he taught his own children to read using the multi-sensory approach that he developed. He is the founder of the Infant Learning Company, a company that produces learning products for infants. Your Baby Can Read, sold in 2008 via television infomercials, is an example of one of his popular learning products.

Education and degrees Titzer received his teaching credentials from San Diego State University. In the late 1980s, he taught at public schools in Guam and California. In 1985, he earned a communications degree from the University of Southern Indiana. He later completed a Master of Science degree from Pennsylvania State University and received a doctorate in human performance from the Indiana University Bloomington. At Bloomington, he did experiments in infant learning at developmental psychology laboratories. During his tenure as professor at Southeastern Louisiana University, Titzer developed a program to teach toddlers to read. He has also been a professor at Pennsylvania State University, Indiana University, and California State University, Fullerton.

Maryanne Wolf, Tufts University's director of cognitive neuroscience, said: "It's an extraordinary manipulation of facts" to claim that the babies are actually reading. Titzer now has broken his ties with the marketing company which used infomercials to sell the products in huge numbers. He now often works with people in the field of early childhood education to market the products.

Personal Titzer and his family live just outside San Diego, California.