Robert N. Fried

Robert Nathan Fried (born January 16, 1961) an American film producer and media, technology, and healthcare entrepreneur and is the CEO of Niagen Bioscience since 2018. He is the founder of Fried Films and Spiritclips, LLC, a division of Hallmark Cards which includes Hallmark eCards and Feeln. He was executive vice president of production for Columbia Pictures when Dawn Steel was president of Columbia Pictures in 1987, director of film finance and special projects for Columbia Pictures, and director of business development at 20th Century Fox. Orion Pictures hired Fried as vice president of production in 1986. As a film producer, Fried won an Academy Award in 1992 for his short film, Session Man. His film Rudy won the Christopher Award that year.

He was president and CEO of Savoy Pictures from December 1994 to June 1996. In 1996, Fried founded WhatsHotNow, an e-commerce company that sells entertainment memorabilia. He was chairman and CEO of the company until June 2001. In 2005, Collateral, a movie Fried produced, won an ASCAP award. Fried launched Spirit EMX, an internet video content company, in 2007. Hallmark Cards acquired Spirit EMX and rebranded it as SpiritClips, LLC, later . Fried was co-chairman of Tiger Media from October 2009 to August 2011. He became interested in the longevity field previously, investing in longevity biotech companies. In early 2016, Fried co-founded HealthSpan Research LLC with biochemist Dr. Charles Brenner. Through its subsidiary ProHealthSpan, the company introduced Tru Niagen, a consumer supplement featuring ChromaDex's patented ingredient Niagen (nicotinamide riboside (NR) chloride), an NAD+ precursor researched for its potential benefits in cellular health and age-related decline. In March 2017, ChromaDex acquired Healthspan Research.

Following the acquisition, Fried became President and Chief Operating Officer of ChromaDex in 2017. In April 2018, he was appointed Chief Executive Officer (CEO) of ChromaDex.

In March 2025, ChromaDex changed its corporate name to Niagen Bioscience.

Personal life Fried holds a Bachelor of Science degree from Cornell University and a Master of Business Administration degree from the Columbia University Graduate School of Business.

In 1994, he married actress Nancy Travis, who appeared in Fried's So I Married An Axe Murderer (1993). They have two sons.

Rudy

Winchell Executive producer

Godzilla Executive producer

The Boondock Saints

Two Can Play That Game Executive producer

Collateral

The Man

Man of the Year Executive producer