Rob Sherman

Robert Sherman (born 21 August 1960) is a Welsh professional football manager and former player, who is currently manager of OFC Professional League club South Island United. From 2023 to 2025 he was the head coach of the Fiji national team.

Early life and education Sherman grew up in Aberystwyth, Wales. He attended Ysgol Penglais School in Wales.

Playing career

Sherman made his senior debut for Aberystwyth Reserves at age 15 and for the first team at 16. He moved to Cardiff City at 16 and spent three years with the club, before brief spells with Swansea and Hull. He primarily played as a left-winger.

Managerial career

Sherman has been described as a "highly respected figure in football and coaching education globally".

Wales

Sherman joined the Football Association of Wales in 1997 as an Area Coach, later becoming National Player Development Manager and Technical Director. He helped nurture talents such as Gareth Bale and Aaron Ramsey.

New Zealand

Sherman served as Technical Director for New Zealand Football, overseeing development programs and contributing to the growth of football in the country.

Australia

In July 2018, Sherman joined Melbourne Victory FC as Technical Director, managing the National Premier League, Youth League, Women's, and Academy programs.

In April 2019, he was appointed National Technical Director at Football Federation Australia, responsible for overseeing the National Football Curriculum, Pathways, Competitions, National Teams, Coach Development, and Participation. He resigned in March 2020, citing organizational challenges.

Oceania

In 2022, Sherman joined the Oceania Football Confederation as High Performance Consultant, assisting with regional football development programs.

Fiji

In May 2023, Sherman was appointed head coach of Fiji, overseeing the national team's strategy and performance.

He has also signed to become head coach of Christchurch United for the OFC Pro League.

Coaching philosophy

Sherman advocates a player-centered approach, focusing on individual development within team dynamics. He shares his philosophy to educate and inspire coaches globally.

Personal life

Sherman is the father of Welsh football manager Drew Sherman.

Managerial record

+ Managerial record by team and tenureTeamNatFromToRecordFiji20232025 Career Total —

Honours Manager Fiji Pacific Games: Bronze Medalist, 2023