Rob "Rabbit" Pitts

Robert Clifton "Rabbit" Pitts (July 27, 1979 – August 25, 2024) was an American businessman, television personality, and classic car enthusiast. He was best known for co-starring in the Netflix series Tex-Mex Motors, and his storytelling on the YouTube channel VINwiki. He died at the age of 45 after being diagnosed with stomach cancer.

Early life Rob Pitts was born in Greenville, South Carolina. His father was a stock car racer and car salesman. Pitts grew up in a trailer park and attended Wade Hampton High School. From an early age, he developed a passion for vintage cars, particularly classic trucks and muscle cars. In a story he recounted on VINwiki, Pitts explained how his nickname "Rabbit" was given to him by the owner of a car dealership when he sold more cars in one day than most other salesmen sold in a month.

Career Pitts first gained prominence on the YouTube channel VINwiki, where he became known for his storytelling about his experiences in the automotive world. His contributions focused on finding and restoring vintage cars, with a particular interest in classic pickup trucks

In 2018, Pitts launched his own YouTube channel, where he continued to share stories and content related to the restoration of vintage vehicles. Alongside his media career, Pitts served as the CEO of Pitts Truck Service, a family business established in 1968 that specializes in truck and trailer repair services, Notable vehicles featured in the show included a 1969 Opel, a 1965 Volkswagen Bug, and a 1963 Chevrolet Carryall. The first season premiered in June 2023. Pitts was in the process of filming the second season when he was diagnosed with stomach cancer. He died in hospice care on August 25, 2024, at the age of 45. A tribute video was produced that featured an overview of his life and work.