Rita Tateel

Rita Tateel (born c. 1951) is an American businesswoman. She is the founder and President of The Celebrity Source, a celebrity booking agency that matches celebrities with corporate and non-profit clients for public relations, marketing and advertising campaigns, and special events. She has also taught classes at UCLA Extension.

Early life and education Tateel was born in Loma Linda, California; her parents were Holocaust survivors who owned an egg farm in Fontana, California at the time. She grew up in Los Angeles. She has a bachelor's degree in child development and a master's degree in social work. She incorporated The Celebrity Source, headquartered in Los Angeles, California, on April 7, 1988. Her company finds celebrities willing to work in "cause-related marketing and public relations”. She has been described as "a matchmaker, Hollywood style". In addition to linking stars to non-profits, she helps corporations to find celebrity endorsers or spokespeople.

Sample celebrity matches She has recruited celebrities for the Hollywood Christmas Parade and the Los Angeles Marathon, among many other events. When Purina wanted to support animal-rescue organizations, Tateel recruited Emily Procter, a star of “CSI Miami,” because she knew that Procter “lives and breathes animal rescue.” She is a founding member and advisor to the Association of Celebrity Personal Assistants (ACPA). She also helped organize the New York chapter of the ACPA, which is now the independent organization, New York Celebrity Assistants (NYCA).