Richard Frierson

Richard Frierson (born July 9, 1978), known professionally as Younglord, is an American record producer and entrepreneur. He was an early member of The Hitmen, the in-house production team for Puff Daddy's Bad Boy Records, contributing to albums including No Way Out by Puff Daddy and Harlem World (1997) by Mase, both of which reached number one on the Billboard 200. In the later years, he founded the music licensing company License to Rock. In 2025, Frierson expanded into business consulting and executive coaching with the launch of Unstuck Global.

Career

Music Production Frierson began his career as a teenager in New York City when he joined Sean Combs’ Hitmen production team in 1994. He produced tracks for artists including Mase, The Lox, Faith Evans, and 112. In 2000, he was the credited producer of Big Pun’s posthumous single "It's So Hard", which reached the Billboard Hot 100. He later co-produced Puff Daddy’s 2006 single "Come to Me", which peaked at number 9 on the U.S. Billboard Hot 100 Singles Sales chart.

Mentorship and Talent Development Beyond production, Frierson has been involved in developing emerging talent. He was among those who helped introduce Ryan Leslie to Sean Combs following their collaboration on "Keep Giving Your Love to Me" for the Bad Boys II soundtrack. He also worked with songwriters and producers such as Keith Harris and Chris Henderson, who later achieved mainstream success.

Music Licensing In 2014, Frierson founded The Truth Music Licensing . The Truth controls a catalog of over 5,000 songs and has licensed music to major movie studios, networks, and high-profile brands.

License To Rock is the rebranding of The Truth Music Library. This rebranding consists of a major expansion and a partnership with a high profile music label. These changes put LTR in position to build a massive catalog and become a dominant force in the licensing space. Some of License To Rock's placements have been with Mona Scott's "Love & Hip Hop" franchises, Lee Daniels' "STAR" & "EMPIRE" and commercials for brands including Gatorade, Pepsi, and AT&T.

Business Consulting In 2025, Frierson expanded his work in leadership and organizational strategy by formally launching Unstuck Global, described in business media coverage as a performance advisory firm for executives and entrepreneurs. Outlets such as The Globe and Mail and AP News reported on the firm's focus on leadership coaching, organizational performance, and executive development.

Discography

1990s

1997: Puff Daddy – No Way Out 1997: Mase – Harlem World 1997: Big Pun – You Ain't A Killer 1997: Soul in the Hole soundtrack 1997: Big Pun – Caribbean Connection 1997: The Notorious B.I.G.- Hypnotize 1998: Big Pun – Capital Punishment 1998: Fat Joe – Don Cartagena 1998: Faith Evans – Keep The Faith 1998: 112 – Room 112 1998: The Lox – Money, Power, Respect 1999: Tash – Rap Life 1999: Black Rob – I Dare You

2000s

2000: Lil Kim – The Notorious K.I.M. 2000: Big Pun – Yeeeah Baby 2000: Big Pun – It's So Hard 2000: Girlfight Soundtrack 2000: LL Cool J – Leave It On The Floor (Gatorade Commercial) 2001: Fat Joe – J.O.S.E. 2001: Fat Joe – He's Not Real 2002: Grand Theft Auto: Vice City 2002: LL Cool J – Big Mama Remix 2002: Kool G Rap – The Giancana Story 2003: LL Cool J – 10 2003: Loon – Loon 2003: Beyoncé – Keep Giving Your Love To Me 2003: Bad Boys Soundtrack 2004: New Edition – One Love 2004: Virtue – Nothing But The Hits 2004: Pitch Black Law 2005: Ginuwine – Back II da Basics 2006: Diddy – Press Play 2006: Lloyd Banks – Gilmore's 2006: Diddy – Come To Me 2006: Lloyd Banks – Rotten Apple 2006: Blowin Up: The Album 2007: Consequence – Don't Quit Your Day Job 2007: Cheri Dennis – In And Out Of Love 2007: Paula DeAnda – Easy 2008: Dem Franchise Boyz – Our World, Our Way 2009: Notorious (Original Soundtrack)

2010s 2010: Big Tunes: Destination Dance