Rachel Levin

Rachel Claire Levin, known online as RCLBeauty101, is an American Internet personality and artist.

Early life and education Rachel Levin was born on February 24, 1995 in Philadelphia, Pennsylvania. Her father is a doctor and her mother is a lawyer.

Levin started uploading videos to her YouTube channel when she was 15, inspired by beauty videos she had watched on YouTube. Her first makeup tutorial video on YouTube was titled "How to Conceal Under Eye Dark Circles". She continued to regularly post videos,

Levin graduated from Lower Merion High School and attended Penn State Brandywine for college, but left after a year.

Career In 2014, Levin had 350,000 subscribers to her YouTube channel. In 2015, she was ranked as the top social media influencer under 21 by ZEFR, a marketing company that tracks social media engagement, By 2016, she had more than 8 million subscribers to her YouTube channel and more than 60 million views on her video Disney Princess Slumber Party. By 2019, she had more than 13 million YouTube subscribers; by 2020, more than 14 million; and by 2022, more than 14.4 million. In 2022, her channel was the 83rd most-subscribed YouTube channel in the United States. She is also very active on Snapchat, where she had 1.9 million subscribers as of March 2023.

Levin launched her own makeup brand RCLÓ Cosmetics in 2020. Levin also started her music career in 2020, when she debuted her first single, "Myself", which she co-wrote with Brent Morgan and released through Sun and Sky Records. According to Levin, she began recording music two years before the release of "Myself", racking up 30 unreleased songs. She considers her musical style "pop with hip-hop undertones".

As lead artist

Singles

Awards and nominations Year Award Category Result2015 Teen Choice Awards Choice Web Star: Fashion/Beauty Streamy Awards Breakout Creator Lifestyle 2016 YouTube Beauty Guru 2016 Shorty Awards YouTube Guru 2019 People's Choice Awards Beauty Influencer 2026 Snappy Awards Best Storyteller