Price M. Cobbs

Price Mashaw Cobbs, M.D. (November 2, 1928 – June 25, 2018) was an American psychiatrist, civil rights leader, author and management consultant. He published extensively about racism and created a clinical model called Ethnotherapy. He was one of the founders of the African American Leadership Institute Anderson School of Business at UCLA and a Life Member of the NAACP. He co-authored two books with William Grier, Black Rage and The Jesus Bag and co-authored Cracking the Corporate Code with Judith L. Turnock.

He was born on November 2, 1928, in Los Angeles to Rosa Mashaw and Peter Price. His father was a physician. He received his B.A. from the University of California, Berkeley and his M.D. from Meharry Medical College. He died in Philadelphia, where he had traveled for his grandson's high school graduation.