Pocholo Ramirez

José "Pocholo" del Rosario Ramírez de Arellano (January 19, 1933 – March 18, 2009), better known as Pocholo Ramírez, was a Filipino race car driver and television host. Also known as "Tito Poch", Ramirez was hailed as a racing legend in the Philippines, with a career in racing that spanned 45 years.

Racing career Ramirez was born in Manila, Philippines. He began his racing career at the age of 30,

Personal life He is survived by his wife, Ellen, and children José André "Kookie", Georges, Louis, Michelle and Miguel.

In media Ramirez was the long-time co-anchor (together with Butch Gamboa) of the racing show Motoring Today, which aired on the People's Television Network.

In 2005, Ramirez gained renewed popularity when he appeared in a popular advertisement for Petron, taking on a driving challenge that required him to traverse 1,114 kilometers across the Philippines on one full tank of gas. His tag line, "Traffic? Bring it on!" became popular and was widely imitated.