Phil Seuling

Philip Nicholas Seuling (; January 20, 1934 – August 21, 1984) was an American comic book fan convention organizer and comics distributor primarily active in the 1970s. Seuling was the organizer of the annual New York Comic Art Convention, originally held in New York City every July 4 weekend throughout the 1970s. Later, with his Sea Gate Distributors company, Seuling developed the concept of the direct market distribution system for getting comics directly into comic book specialty shops, bypassing the then established newspaper/magazine distributor method, where no choices of title, quantity, or delivery directions were permitted.

Biography Early life Seuling was born in the Bensonhurst neighborhood of Brooklyn, New York, He had a sister, Barbara and a brother Dennis, 13 years younger. By 1970, Seuling was also operating the After Hours Book Shop in Brooklyn.

Comic Art Convention

In 1968, Seuling—who as a sideline was president of the newly founded but short-lived He held another comics convention at that hotel the following year, launching the New York Comic Art Convention series. On March 11, 1973, Seuling was arrested at the Second Sunday monthly comic book show for allegedly "selling indecent material to a minor". Seuling wrote a guest editorial in Warren Publishing's black-and-white horror-comics magazine Vampirella #25 detailing his experience and denying the claim he had sold an underground comic book to someone under 18.

Other activities Seuling performed as a voice actor in Ralph Bakshi's 1972 Fritz the Cat movie, doing voices for two characters.

In 1974, at the Brooklyn Museum's Community Gallery, he staged the exhibit "Brooklyn's Comic Book Artists", featuring artwork by 13 comics artists who were born or lived in Brooklyn. Identified by neighborhood on the poster for the show, these included Neal Adams, then living in the Coney Island neighborhood; Will Eisner; Carmine Infantino, of Greenpoint; Joe Kubert; Harvey Kurtzman, who lived along Eastern Parkway; and Gray Morrow, formerly of East Flatbush.

Sea Gate Distributors In 1972, Seuling founded Sea Gate Distributors , named after the Brooklyn community Sea Gate, where he lived as an adult. Seuling cut deals with Archie, DC, Marvel, and Warren to ship their comic books from a new distribution center in Sparta, Illinois beginning in Fall 1973, thereby developing the concept of the direct market distribution system for getting comics directly into comic book specialty shops, bypassing the then established newspaper/magazine distributor method. The move from newsstand distribution to the direct market (nonreturnable, heavily discounted, direct purchasing of comics from publishers) went hand-in-hand with the growth of specialty comics shops that catered to collectors who could then buy back issues months after a newsstand issue had disappeared.

Comics historian Mark Evanier, noting the significance, wrote that

Seuling ran Sea Gate with his then-girlfriend Jonni Levas. A key element of Sea Gate's new distribution system was a prepay requirement for customers, which, given the low margins of comics retailing at the time (and the fact that many books shipped late), was onerous for many of the stores.

In late 1977 or early 1978, Sea Gate set up regional sub-distributors who were buying product at a 50% discount. This reduced Seuling's paperwork and enabled the sub-distributors to sell smaller orders than Sea Gate's minimum of five copies of each comic book title. Irjax sued DC, Marvel, Archie, and Warren for their anti-competitive arrangement with Seagate. As a result of the suit, Irjax eventually acquired "a sizable chunk of the direct-distribution market," sclerosing cholangitis on August 21, 1984. The following year, Sea Gate closed down. Distribution competitors Bud Plant, Inc., and Capital City Distribution opened "an expanded facility in Sea Gate's old space in Sparta, alongside the [defunct publisher Pacific Comics'] printing plant." and Heather. The couple grew apart as Phil became more interested in hippie culture, separating in 1971 and eventually getting a divorce but remaining close. Carole would do a small amount of writing for comics, including co-creating, with artist George Tuska, Marvel Comics' jungle-girl heroine Shanna the She-Devil in 1972. Seuling entered a romantic relationship with Jonni Levas, a former student who was instrumental in running Sea Gate.

Awards Seuling was presented with an Inkpot Award at the 1974 San Diego Comic-Con. In 1985, he was posthumously named as one of the honorees by DC Comics in the company's 50th anniversary publication Fifty Who Made DC Great.