Peter Moore

Peter Moore (February 21, 1944 – April 29, 2022 ) was an American designer and artist who was a creative director at Nike and Adidas from the 1970s to the late 1990s. Moore is credited as the creator of the Air Jordan 1 silhouette and Nike Dunk silhouette. As a multidisciplinary designer, Moore also created logos for the sneaker brands including the Air Jordan ball-and-wings logo, the Jumpman logo, and the Adidas mountain logo. He then moved to Portland in 1972.

Career Moore worked as Creative Director for wood products company Georgia Pacific in 1972. He started Peter Moore Graphic Design in 1973 and began working with Nike in 1977. He then left Nike in 1987 to start Sports Incorporated with Rob Strasser, and eventually established Adidas America in 1992. Following the unexpected death of Rob Strasser in 1993, Moore served as Adidas' chief executive officer for a short period. In 1998, Moore left Adidas to focus on printmaking

Moore is the subject of the book Peter Moore Sneaker Legend by Jason Coles.