Peter Lunn

Peter Daniel Lunn (born 16 April 1970) is a behavioural economist, former journalist and English former first-class cricketer.

Early life and education

Lunn was born at Oxford in April 1970. He later studied at New College at the University of Oxford.

First-class cricket career

He played first-class cricket for Oxford University while studying there, making his debut against Northamptonshire at Oxford in 1989. He played first-class cricket for Oxford until 1990, making sixteen appearances. Lunn scored 431 runs in his sixteen matches, at an average of 26.93 and a high score of 61, which was his only half century. As a leg break bowler, he bowled 97 overs taking a total of 3 wickets.

Journalism

Lunn was an assistant editor of the BBC Newsnight programme, before becoming editor of the Dublin radio station Newstalk from its launch in April 2002 until August 2003.

Economics

Pete Lunn is the founder and head of the Irish Economic and Social Research Institute’s Behavioural Research Unit (BRU). He is the author of Basic Instincts: Human Nature and the New Economics (Marshall Cavendish, 2008)