Peter E. Haas

Peter E. Haas Sr. (December 20, 1918 – December 3, 2005) was an American billionaire businessman who was the executive vice president (1958–1970), president (1970–1981) and CEO (1976–1981), and chairman (1981–1989) of Levi Strauss & Co.

Biography Haas was born to a Jewish family in San Francisco, Haas was the great-grandnephew of Levi Strauss, the founder of denim manufacturer Levi Strauss & Co. and great-grandson of David Stern. He attended the Deerfield Academy preparatory school in Massachusetts. In 1943, he graduated cum laude as a Baker Scholar from the Harvard Graduate School of Business Administration Peter E. Haas Jr., Margaret E. Haas (adopted), His son Peter worked for the Levi Strauss Company in various capacities and was married to Joanne Christensen. Haas also has two stepsons with his second wife, Miriam "Mimi" Lurie: Ari Lurie and Daniel Lurie. Haas died in 2005. A memorial service was held at Temple Emanu-El in San Francisco.

Awards and honors 1996 – Golden Plate Award of the American Academy of Achievement 1996 – Berkeley Medal, the school's top honor, and also named the "Alumnus of the Year" 2001 – The Haas School of Business named Haas "Business Leader of the Year" and honored him with a special Lifetime Achievement Award