Otto Baumberger

Otto Baumberger (21 May 1889 – 26 December 1961) was a Swiss painter, graphic artist and poster designer. Associated with Swiss Expressionism, he became best known for his graphic work and posters, designing more than 200 posters across a wide range of styles. He taught design and drawing at ETH Zurich. His 1923 poster Marque PKZ is regarded as a classic of Swiss poster art. He first exhibited with the Zürcher Kunstgesellschaft in 1910. His 1923 poster Marque PKZ, made for the Zurich clothing store Burger-Kehl & Co., shows the collar and part of a man’s jacket, including the herringbone fabric and label. Regarded as a classic of Swiss poster art, it is an example of a Sachplakat, or “object poster”, a form of advertising focused on a single object.