Morihiko Hiramatsu

was a Japanese politician who was governor of Ōita Prefecture from April 1979 to April 2003. He is best known for initiating the One Village One Product movement in the prefecture, which was later followed by various other countries.

Other developing countries followed suit. OVOP was largely followed in rural areas of China where agriculture was prominent source of livelihood. China became the first country to adopt Hiramatsu's scheme and various provinces, especially in Jiangsu province where it accelerated economic development. More than 30 countries and regions followed suit after China. Thailand's Prime Minister Thaksin Shinawatra also initiated a similar program, One Tambon One Product in 2001. In 2014, Indian Prime Minister Narendra Modi proposed similar project called One Model Village where Members of Parliament would adopt and develop a village of their constituency.

To boost the local development in Beppu City, which was experiencing an economic turndown due to fewer tourists in the 1990s, Hiramatsu proposed the establishment of Ritsumeikan Asia Pacific University in 2000. The 2002 FIFA World Cup matches were held at Ōita Bank Dome after an active lobbying campaign on his behalf. Hiramatsu supported the reorganization of Japan into states, which would be formed by combining neighbouring prefectures. He was made a Knight of the Dutch Order of Orange-Nassau and Commander of the Portuguese Order of Prince Henry in 2001. He was presented with the Grand Cordon of the Order of the Rising Sun in 2004.

Death He died on 21 August 2016, at the age of 92, and his death was announced by his family two days later.