Morena Ileana Valdez Vigil

Morena Ileana Valdez Vigil (born 1973 or 1974) is a Salvadoran communicator, academic and politician. She has been serving as Minister of Tourism of El Salvador since 2019.

Early life and education Valdez was born in 1973 or 1974 in El Salvador in a family affected by the Salvadoran Civil War and was raised by her mother and grandmother, her two main role models. She did gymnastic as a child. Valdez subsequently took courses in advertising strategies, human development, gender and public policy, and development planning and social protection.

Career In 1996, she joined H. Marketing, a division of the advertising agency McCann Erickson, where Valdez worked for companies such as Coca-Cola. During her term in office, the country's tourism sector has undergone significant growth and transformation, and Valdez has been recognised by the press as one of the most popular politicians.

Personal life She is interested in surfing, swimming, sailing, and reading.