Mira

Yim Ka-yin (; born 7 October 1992), known professionally as Mira , is a Hong Kong YouTuber and businesswoman. She makes videos about her life in South Korea.

After spending three months self-studying Korean in Hong Kong, Mira moved in 2015 to South Korea, where she took classes at Sogang University's language school. In 2016, she started a YouTube channel called "Mira's Garden", where she covered life in South Korea, South Korean culture, and her travels. At the beginning of 2021, she founded Mongcow, an e-commerce business where she sold Mira-curated South Korean products and Mira-branded products. In November 2021, Mira started Hong Kong Fusion, a Hong Kong-style restaurant in Seoul. That year , her YouTube channel was the seventh most-subscribed Hong Kong YouTube channel with 730,000 subscribers.

Early life and education Mira was born on 7 October 1992 in Hong Kong. She recalled that when she was six or seven years old, her mother went out to buy food and was able to purchase only a small box of char siu rice. Looking back on that incident, she reflected that her family's finances during her youth were in a challenging state. |For her attending Sogang University's language school |For her studying at a South Korean language school for half a year in 2014 Her interest in learning the Korean language was inspired by encounters with South Korean customers while she was working in Hong Kong. She learned the language out of personal interest and did not have any plans about what to do with that knowledge. Video topics include how to become acquaintances with a Korean "oppa" and reasons a person should not date Korean men. In 2021, Mira visited the shantytown Guryong Village, which is near the affluent Gangnam District, and interviewed inhabitants to show how poverty-stricken and wealthy South Koreans live. At the end of 2021, Mira's Garden with 730,000 subscribers was the seventh most-subscribed Hong Kong YouTube channel.

One year into running the channel, she was making a monthly income of US$2,500. She accrued over 500,000 subscribers by 2018. The publication Gotrip attributed her channel's fast growth to her uploading one video a day, seven days a week, at 10:00 pm. Mira's consistent uploads gave viewers the impression that she is a friend who is talking to them every day about life, Gotrip said. She adds both Chinese and Korean subtitles for her videos, allowing South Korean viewers to understand videos in which she speaks Chinese.

Business career Mongcow During the COVID-19 pandemic, Hong Kong people were unable to travel. Capitalising on this situation, Mira prepared for several months before launching Mongcow, an e-commerce store for consumers to purchase South Korean food products, at the beginning of 2021. Mongcow sells both Mira-curated South Korean products and Mira-branded products. To prepare for the restaurant, she interviewed South Koreans to learn about what they enjoyed eating and what they knew about Hong Kong food. After Mira marketed the restaurant towards South Koreans, the customer ratio became 50% South Koreans and 50% Chinese. Josh was born in South Korea and immigrated to Canada when he was eight years old. When he attended university in Canada, his parents returned to South Korea. After graduating from university, Josh worked in the United States for a period of time until his visa expired, returned to Canada, where it was hard to find a job, and moved back to South Korea in 2015.

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