Michael B Simon

Michael B. Simon is an American entrepreneur and analytics expert who notably led analytics efforts on Barack Obama's 2008 presidential election campaign. He is the co-founder of the technology startup Elucd.

Early life Simon reportedly got his first computer at the age of four and, as a fifteen-year-old high school freshman in 1996, had started an internet business with four friends. He attended Seaholm High School in Birmingham, Michigan, and earned BA and JD degrees from the University of Michigan. His strategy of precision targeting has been credited with helping to identify undecided voters who could be courted by Obama. Following the campaign, he was appointed in 2009 to the Obama administration at the Department of Health and Human Services, where he focused on healthcare reform and Medicare.

Simon has been a guest speaker at Harvard's Kennedy School of Government and the World Economic Forum of Young Global Leaders.

HaystaqDNA In 2013, Simon co-founded HaystaqDNA, where he worked with commercial and advocacy clients to utilize technology to identify targeted individuals using predictive analytics. As co-founder and president of HaystaqDNA, Simon was active in gaining data and interviewing US voters on subjects like gun safety and energy use. In December 2015, he joined CBS Radio as a senior advisor, to enhance their overall data analytics capabilities.

Elucd Simon co-founded technology startup Elucd (pronounced e-loo-cid, as in "elucidate"), He is CEO of the data analytics firm, which provides cities with an understanding of how citizens feel about their local government. By early 2018, the company had raised $1 million in a seed round backed by the Y Combinator accelerator, and the Omidyar Network. Elucd has also worked with the Chicago Police Department, Grand Rapids Police Department, and South Bend Police Department.