María Bibiana Uribe Amaro

María Bibiana Uribe Amaro (San Miguel Tenango, Huauchinango, Puebla, 1905 - November 23, 1999) was an Indigenous Mexican woman who gained national fame after winning Mexico's India Bonita beauty pageant in 1921. Born near Necaxa, Puebla, Uribe was sixteen when she won the contest. The India Bonita beauty pageant was founded in January 1921, when , the founder of El Universal, decided to celebrate the Mexican Centennial by hosting a contest to "bring greater attention and sympathy toward Indians as part of Mexico." contemporary scholars have noted institutionalizing such beauty standards on Mexican Native women "ultimately narrowed popular understandings of what it meant to be indigenous through focus on select visual markers of indigeneity." Uribe was selected as the winner of the contest, which immediately catapulted her into the national spotlight, and plays, songs, and poems were written in her honor. Uribe even attended a theater performance with President Álvaro Obregón and his wife as their guest of honor. Uribe faded into obscurity soon after winning the pageant, however, after she was found to be pregnant without being married. In 1987, she made a guest appearance on Televisa’s Nuestro Mundo with Guillermo Ochoa.