Marcel Danesi

Marcel Danesi (born 1946) is Professor of Semiotics and Linguistic Anthropology at the University of Toronto. He is known for his work in language, communications and semiotics and is Director of the program in semiotics and communication theory. He has also held positions at Rutgers University, University of Rome "La Sapienza" (1988), the Catholic University of Milan (1990) and the University of Lugano.

He is the editor-in-chief of Semiotica, the official journal of the International Association for Semiotic Studies, and is a past-president of the Semiotic Society of America. Danesi regularly contributes to global discussions on semiotics and human behaviors with appearances including a discussion on kissing on The Deep Cover Show with Damien Dynan and the origins of puzzles in Best Health magazine.

Publications Danesi is the author of several books and his work has been featured in a range of mainstream publications such as The New York Times, The Guardian and The Globe and Mail.

His 2016 book, The Semiotics of Emoji, traces the use of emoji back to its anthropological and sociological roots. Reviewing the book in the journal Semiotica (of which Danesi himself has been editor-in-chief since 2004), Omonpee W. Petcoff wrote, "The author purposefully and masterfully presents semiotics principles and pedagogy in non-technical terms. The outcome is a text that, while rich in semiotics fundamentals and terminology, is also inviting, engaging, and, accordingly, accessible to diverse readers." In 2017, The Semiotics of Emoji was one of four books shortlisted for the annual British Association for Applied Linguistics Book Prize.

However, the book was found to be "riddled with elementary errors" and "shoddy citation practices" according to Internet linguist Gretchen McCulloch's review in the Canadian Journal of Linguistics. The details of her analysis are publicly available in the Twitter thread review she posted on her account in August 2018, on which the journal review was based.