Lois Wyse

Lois Wyse (October 30, 1926 – July 6, 2007) was an American advertising executive, author and columnist. At the time of her death, Wyse was credited with writing more than 60 books on diverse topics such as business, love and family.

Early life and career Born Lois Wohlgemuth to a Jewish family in Cleveland, Ohio, she started working as a journalist at the age of 17 for The Cleveland News and The Cleveland Press. At 18, she worked on a piece for Life magazine with photographer Alfred Eisenstaedt.

Lois Wyse opened her advertising company in New York City in 1966. She worked for a wide range of clients on campaigns including American Express and Revlon.

Publications Wyse had her first book, The I Don't Want to Go to Bed Book for Boys, published by Macmillan in 1963. She wrote prolifically over the next few years, including books of poetry best described as "commercial poetry or greeting card gift booklets". One of these volumes Love Poems for the Very Married published in 1967 sold over 200,000 copies. the couple had two children, Robert Wyse and Mrs. Katherine Goldman. In 1982, she remarried to theatrical producer Lee Guber, who died in 1988.