Lisa McNeill

Lisa Sylvia McNeill (; born 1981) is a New Zealand academic, and is a full professor at the University of Otago, specialising in consumer behaviour, especially with respect to sustainability, ethical consumption and fashion.

Early life and education McNeill was born in 1981. She studied at the University of Otago, graduating with a Bachelor of Arts degree in 1999 and a Bachelor of Commerce degree with first-class honours in marketing management in 2001. She completed a PhD, with a thesis titled Retail sales promotion in the supermarket industry: a tri-country comparison of New Zealand, Singapore and Malaysia, at the University of Otago in 2003.

Academic career McNeill then joined the faculty of the University of Otago, rising to associate professor in 2014 and full professor in 2023. She has been the Associate Dean Postgraduate Research since 2019. She is also part of an international collaboration on sustainable fashion aimed at enabling multi-disciplinary conversations on sustainable fashion. According to the university, her 2015 paper with colleague Rebecca Moore examining relationships that people have with fashion and sustainability is "internationally considered a seminal work", and she authored one of the top ten most downloaded papers in the International Journal of Consumer Studies in 2020.

McNeill researches consumer behaviour, and is interested in consumer identity, sustainable fashion, and fashion ethics. Her research projects have included the concept of 'slow fashion', consumer understanding of fashion labelling, textile consumption and waste, collaborative consumption, and cultures of fashion, waste, repair and wardrobe curation in Korea, New Zealand and Canada.

McNeill is an associate editor or on the editorial board of a number of journals, including the International Journal of Consumer Studies, Sustainability, and Young Consumers.

Selected works