Lis Asklund

Louise Viveka Ulrika Asklund, (born Lagercrantz, known by the nickname Lis), was a Swedish sex educator, television and radio presenter, and author.

Early life and marriage Born in 1913, Lis Asklund's father was a former naval officer who ran a peat factory who later ran an insurance company and a bank. She was one of five children that her parents had together, with her father also later having three children after remarrying. Her brother, Olof Lagercrantz, went on to become a prominent author. Her father wished his daughters to gain education and opportunities to his sons, and Lis Asklund gained her school-leaving certificate at the Wallin school in Stockholm after moving there. She continued as an almoner until 1949. On the show, Asklund answered letters from listeners asking for advice about various personal problems, such as, for example, a married man with a family who claimed to be addicted to pornography. Asklund appeared on the programme until 1968, receiving roughly 100 letters a week (80% from women) and reaching a weekly audience of roughly 700,000 people. Samtal är arbete (Conversations are work) on the importance of doctors talking to their patients, and her memoir Uppbrott in 1986.