Lionel Sosa

Lionel Sosa (born May 27, 1939 ) is a Mexican-American advertising and marketing executive.

Biography Sosa grew up in San Antonio, Texas. After graduating from Lanier High School in 1957,

Sosa entered political advertising by supporting John Tower. With Sosa's support, Tower won 37% of the Hispanic vote. The previous Hispanic best vote percent for a statewide republican candidate had been below 8%.

The success of Sosa's agency in the Tower campaign led several national companies, including Bacardi, Coors, and Dr Pepper to seek his advice for reaching the Hispanic audience. In 1980 Sosa created a new Agency, Sosa and Associates (now Bromley Communications), which eventually became the largest Hispanic advertising agency in the United States.

Sosa's experience with Tower led him to become active in presidential politics, serving as an adviser Republican campaigns, such as those of Ronald Reagan and George W. Bush. In late August 2016, Sosa joined Gary Johnson's presidential campaign as co-chair of Hispanic outreach. Thereafter, in October 2016, Sosa changed his voting intentions to supporting Hillary Clinton's presidential campaign, as to "make a statement that Donald Trump cannot win."