Letitia Baldrige

Letitia "Tish" Baldrige (February 9, 1926 – October 29, 2012) was an American etiquette expert, public relations executive and author who was most famous for serving as Jacqueline Kennedy's Social Secretary.

Known as the "Doyenne of Decorum", she wrote a newspaper column, ran her own PR firm, and, along with updating Amy Vanderbilt's Complete Book of Etiquette, she published 20 books and appeared on Late Night with David Letterman and the cover of Time magazine.

Early life Letitia Baldrige was born February 9, 1926, in Miami, Florida, and grew up in Omaha, Nebraska, the youngest child of Republican Congressman Howard Malcolm Baldrige and his wife, Regina (née Connell). Her brother was Howard Malcolm Baldrige, Jr., the initial Secretary of Commerce during the Ronald Reagan administration.

Baldrige attended Miss Porter's School in Farmington, CT, where she met Jacqueline Bouvier, the future First Lady. After three years she was appointed secretary in Rome to the American ambassador to Italy, Clare Boothe Luce, followed by a position as director of public relations for the jeweller Tiffany & Co. She was survived by her husband, Robert Hollensteiner, and their two children, Clare and Malcolm.