About Lee Clow
Born 1943. Lee Clow is an American screenwriter and art director.
Lee Clow (born 1943) is the chairman and global director of TBWA\Worldwide, and had been its chief creative officer. Advertising Age referred to him as "advertising's art director guru".
Early life Lee Clow was born in Los Angeles, California, US. He studied at Santa Monica City College and California State University, Long Beach.
Career Clow is best known for co-creating – along with Steve Hayden – Apple Computer's 1984 commercial, which launched the Apple Macintosh and the "Think Different" slogan. The 60-second TV spot was made for a budget of $900,000 and is considered a masterpiece in advertising.
He is also known for his work on the PlayStation, Energizer Bunny, Taco Bell chihuahua, and California Cooler campaigns. Clow has helmed campaigns for Nissan and Pedigree Petfoods.
Personal life He was a personal friend of Steve Jobs for 30 years.
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Important facts
People in Lee Clow's life
Named in this biography and alive at the same time
Contemporaries
People whose lives overlapped Lee Clow's
Frequently asked questions
Who is Lee Clow?
screenwriter, art director
When was Lee Clow born?
Lee Clow was born in 1943 in Los Angeles.
What is Lee Clow's occupation?
Lee Clow is a screenwriter and art director.
What nationality is Lee Clow?
Lee Clow is American.
Sources & further reading
Cite this page
APA: Biography.guide. (2026). Lee Clow. https://biography.guide/lee-clow/
MLA: "Lee Clow." Biography.guide, https://biography.guide/lee-clow/.
Chicago: "Lee Clow." Biography.guide. https://biography.guide/lee-clow/.
Data last updated: 2026-09-20 · Spot an error? Report a correction.
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