Larry Parnes

Laurence Maurice Parnes (3 September 1929 – 4 August 1989) was a British pop manager and impresario. He was the first major British rock manager, and his stable of singers included many of the most successful British rock and roll singers of the late 1950s and early 1960s.

Parnes' reputation was later damaged by testimony from many of the artists he managed in the late fifties and early sixties who alleged they were exploited.

Early years Parnes was born to a Jewish family in Willesden, London, England. Steele achieved popular success, some of his songs being co-written by Parnes' friend Lionel Bart, and Parnes succeeded in presenting Steele as an "all-round entertainer". Parnes claimed in a court action that he and Kennedy took 40 per cent of Steele's "gross takings", out of which they had to pay 10 per cent to booking agents as well as the costs of Steele's accommodation, advertising and publicity, travel and other aspects "needed to keep Tommy on the road to stardom". This became the standard arrangement with Parnes' artists. Parnes' approach was to select handsome young men who would be attractive to a teenage audience. He also gave them new stage names, which were rumoured to reflect what he considered to be their sexual characteristics. Among those he managed with at least some degree of success were Billy Fury (originally Ron Wycherley), Vince Eager (Roy Taylor), Dickie Pride (Richard Knellar), Lance Fortune (Chris Morris), Duffy Power (Ray Howard), Johnny Gentle (John Askew), Terry Dene (Terence Williams), Nelson Keene (Malcolm Holland), and Georgie Fame (Clive Powell).

Sometimes, Parnes employed his charges himself rather than being employed by them, and paid them a weekly wage. According to one report:Vince Eager began to wonder why he had never received any record royalties. "You're not entitled to any," Larry Parnes told him. "But it says in my contract that I am," Eager protested. "It also says I have power of attorney over you, and I've decided you're not getting any," Parnes replied.

Parnes also promoted concerts, including the 1960 tour by Gene Vincent and Eddie Cochran during which Cochran was killed in a road crash. Later the same year he hired the Silver Beetles, an early incarnation of the then-unknown Beatles, to back one of his singers, Johnny Gentle, on a short tour of Scotland. Although Gentle tried to persuade him to manage the group, Parnes decided not to do so. and country mansions in Send, Surrey, and Icklesham, East Sussex.

Later years Parnes retired in 1981 and died from meningitis in London in 1989, aged 59. His obituary in The Daily Telegraph said: