Kieffer Moore

Viking Moore went on trial with Norwegian Tippeligaen club Viking in the summer of 2015, and on 3 August, Viking signed Moore on a one-year contract. He arrived by Bosman ruling as another forward Osita Chikere was released. He made his debut against Sarpsborg on 8 August in a 2–0 victory, coming on for Suleiman Abdullahi. However, he would only make 9 appearances without a goal before leaving.

Forest Green Rovers Having been made available for transfer Moore returned to England and spent time on trial with League Two clubs Exeter City, and Leyton Orient. On 18 January 2016, Moore signed for National League club Forest Green Rovers until June 2017. He made his debut for the club on 23 January 2016, playing as a central defender in a 1–0 home win against Braintree Town. His first goal for the club came in a 2–2 away draw at Barrow on 27 February 2016. He helped Forest Green make it into the National League play-offs after finishing second in the division, and appeared as a substitute in the play-off semi-final second leg against Dover Athletic. He was denied the chance to appear in the play-off final defeat to Grimsby Town after rupturing his appendix the night after the semi-final second leg.

Torquay United (loan) On 17 November 2016, Moore joined fellow National League club Torquay United on a 28-day loan deal. He scored an 88th-minute equaliser on his debut in a home 1–1 draw against Wrexham. In his second appearance he scored his first career hat-trick in a 3–0 win over Solihull Moors.

Ipswich Town

On 14 January 2017, Moore signed for Championship club Ipswich Town for £10,000 on an 18-month contract. He made his debut for the club on 21 January 2017, featuring as a second-half substitute in a 0–2 away loss to Huddersfield Town. He made 11 substitute appearances during his first season at Portman Road. He scored a hat-trick on his home debut in a 5–0 win against Southend United. On 9 September 2017, Moore then scored a brace against Bury in a 3–2 home win to put him on 6 goals in 6 league appearances. Moore scored his 11th goal of the season away at Oxford on 21 October to put himself back as the league's top scorer. He scored his 12th league goal of the season in a 1–3 loss to Gillingham. Moore's 13th goal of the season was a 96th-minute equaliser against Rotherham rivals Doncaster Rovers.

Barnsley On 8 January 2018, Moore signed for Championship club Barnsley for an undisclosed fee on a deal until 2021. Moore scored his first goal for Barnsley in a 2–1 defeat against Burton Albion, on 20 February 2018.

In his second season with Barnsley, Moore emerged as the Tykes' first choice striker, featuring in 31 matches and scoring 17 goals. On 21 August 2018, Moore scored his first hat-trick for Barnsley against Rochdale in a 4–0 away win. On 1 September 2018, Moore scored both goals in Barnsley's 2–1 victory over Gillingham, putting him on six goals in six games for the season. He scored another brace against Sunderland on 27 November 2018 in a 4–2 defeat. On 9 February 2019, Moore was involved in an aerial collision with Gillingham defender Gabriel Zakuani which resulted in Moore being down for 10 minutes and later taken to hospital. On 28 February 2019, it was reported that he would miss the rest of the season with a serious head injury, though he made his return on 19 April 2019 against Shrewsbury Town. On 24 April 2019, Moore was one of five Barnsley players named in the PFA Team of the Year for League One.

Wigan Athletic On 5 August 2019, Moore signed for Championship club Wigan Athletic on a three-year deal for an undisclosed fee. He scored his first goal for Wigan, a penalty, on 2 November 2019 in a 2–1 loss to Swansea City. Moore's goal against Reading in February 2020 saw him nominated for Championship goal of the month.

On 14 July 2020, Moore scored twice as Wigan defeated Hull City by a scoreline of 8–0; the result was Wigan's biggest victory in club history. Despite Moore's efforts, Wigan were relegated from the Championship due to a points deduction.

Cardiff City Moore signed for Championship club Cardiff City for an undisclosed fee on 13 August 2020. He scored his first goals for the club on 19 September in his second appearance, netting a brace against Nottingham Forest in a 2–0 win. Moore won the February 2021 PFA Player of the Month award after a run of five goals in seven matches.

Bournemouth On 31 January 2022, Moore signed for fellow Championship side Bournemouth for an undisclosed fee understood to be worth up to £5m. On 9 February, Moore was substituted on for his debut in the final minutes of the 3–1 win against Birmingham City and suffered a broken foot. He missed two months of action, and made his second appearance against Swansea City on 26 April 2022. With the Cherries losing 3–0 upon his substitution, Moore scored twice to earn a draw. A week later, he scored the match-winning goal against Nottingham Forest, which secured Bournemouth's promotion to the Premier League. He netted a further goal in the final day win over Millwall to make it four goals in just 83 minutes of action for Bournemouth that season.

On 6 August 2022, Moore made his Premier League debut in a 2–0 win against Aston Villa, scoring his first Premier League goal in the 80th minute. On 29 October, he scored twice against Tottenham Hotspur, putting the team into a 2–0 lead, before Tottenham mounted a second half comeback to win 3–2.

Return to Ipswich Town (loan) On 1 February 2024, Moore rejoined EFL Championship side Ipswich Town on loan until the end of the 2023–24 season. Moore made 18 appearances for Ipswich and scored seven goals, helping the club achieve promotion to the Premier League.

Sheffield United On 15 July 2024, Moore joined Championship club Sheffield United on a three-year deal for an undisclosed fee.

Wrexham On 5 August 2025, Moore joined Championship club Wrexham on a three-year deal for an undisclosed fee. On 31 October 2025, Moore scored a perfect hat-trick against league-leading Coventry City, scoring with his right foot, left foot, and head in a 3–2 victory.

International career Moore was born in England and represented England C on a single occasion in 2016, however later chose to commit to Wales at senior international level.

Moore is eligible for the Wales national team through his paternal grandfather, who hailed from Llanrug. He is also of Italian and Chinese descent, which made him also eligible to represent Italy and China.

He got his debut call-up to a Welsh national team training squad in May 2019. On 10 October 2019, Moore scored his first international goal for the Wales national team in a UEFA Euro 2020 qualifying match against Slovakia. Moore scored in each of his first three away internationals, with further goals in a 2–0 win over Azerbaijan on 16 November 2019 and the winner in a 1–0 win over Finland on 3 September 2020. Moore scored again against Finland on 18 November 2018, this time in a 3–1 victory in Cardiff in another Euro qualifier.

In May 2021, Moore was named in Wales' squad for the Euro 2020 tournament. On 12 June 2021, Moore made his appearance in the first group game against Switzerland, thus locked him to represent Wales internationally. He also scored the equaliser in Wales' opening Euro 2020 group match against the same opponent, earning Wales a 1–1 draw. In November 2022 he was named in the Wales squad for the 2022 FIFA World Cup in Qatar.

Personal life In September 2025 he graduated in the inaugural cohort of students from the PFA Business School , with an award from the University of Portsmouth.

Career statistics Club

International

As of match played 4 September 2025. Wales' score listed first, score column indicates score after each Moore goal.

Ipswich Town EFL Championship runner-up: 2023–24

Individual PFA Team of the Year: 2018–19 League One