Kenichiro Yoshida

Kenichiro Yoshida (born 20 October 1959) is a Japanese businessman currently serving as executive chairman of Sony. He previously served as president and CEO from April 2018 to April 2025, succeeding Kazuo Hirai, prior to which Yoshida was the company's chief financial officer.

Career Yoshida was born in Kumamoto in 1959, where his father, a court judge, was posted at the time. Immediately after graduating from the University of Tokyo with a B.A. in economics in 1983, Yoshida joined Sony, and worked across the company's subsidiaries in the US and Japan.

Personal life Yoshida has an autistic son and makes it a point to spend at least one entire day a week with him. He has been active in raising awareness about autism.