Kelly Goldsmith

Kelly Goldsmith is an American marketing researcher who specializes in consumer behavior and a former reality television contestant. She is currently the E. Bronson Ingram Chair and Professor of Marketing at the Owen Graduate School of Management at Vanderbilt University. She also serves as the Faculty Director of the Hoogland Undergraduate Business Program and the Ingram Scholars Program .

Career Goldsmith was born and raised in San Diego, California. Her father, Marshall Goldsmith, is an executive leadership coach.

Goldsmith has been a professor of marketing at the Owen Graduate School of Management at Vanderbilt University since 2017. Her areas of research include human responses to scarcity and uncertainty. She has appeared as a commentator in numerous publications on the topic of consumer panic buying in relation to COVID-19. She previously gave a talk in TedxNashville talk in 2019 titled "How to make the most out of not having enough". She has also served on the editorial boards of Journal of Marketing Research and the Journal of Consumer Research. Together, they have twin children.

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