Biography.guide
Home › People › Businessperson › Jules Berman
Portrait of Jules Berman

Jules Berman

1911 – 1998

American businessman

Don't just read it — keep itBiographies to ownE-book · Audio · Video From $7 →

About Jules Berman

Lived 1911 – 1998 (aged 86–87). Jules Berman was an American businessperson and entrepreneur, known for Kahlua.

Jules Berman ( – July 18, 1998) was a liquor importer, southern California real estate developer and Pre-Columbian art collector known as "Mr Kahlua".

Business career

In 1962, Berman became the first importer of the liquor Kahlua to the United States, earning him the nickname "Mr. Kahlua".

Berman developed a passion for Pre-Columbian art from Mexico.

Bermans collection included clay and stone figures from Pre-Columbian cultures dating 1500 B.C. to 1521 A.D. The Fine Art Gallery of San Diego published a catalog of Jules Bermans collection, "Collection of Pre-Hispanic Mexican Art" in 1973.

In 1964, Berman purchased the land which is now Runyon Canyon Park in Los Angeles from Huntington Hartford. He razed the mansion, San Patrizio, built on the land by singer John McCormack, to avoid taxes and to support the development of luxury houses. Unable to complete his development plans due to local homeowners protests, he sold the land to Iranian exile Mana Vasir in 1979.

In 1965, Lake Arrowhead Development Company purchased the El Capitan Ranch on the Gaviota Coast in California for $4 million. Berman recruited Fritz Barber to bring some of the first Lipizzaner horses into the United States from Vienna, Austria, and train them at the ranch in techniques made famous by the Spanish Riding School. Berman later developed the ranch into luxury homes. In 2002, El Capitan Ranch was purchased by the Land Trust for Santa Barbara County and became part of El Capitan State Beach.

California State Athletic Commission Berman was appointed to the California State Athletic Commission by Governor Pat Brown in the 1965. While Berman was a member, the commission famously denied Muhammad Ali a permit to box in California when he refused to be inducted into military service during the Vietnam War. Ali (Cassius Clay at the time) was refused permits to box from several states. During this time the Commission also advocated to blackout the closed circuit broadcast of Ali's fights held outside of California.

Barry Berman Disappearance In January 1985, Jules son Barry Berman, 36, and his wife, Louise, 52, disappeared while on a camping trip to Saline Hot Springs in Death Valley National Monument. Jules and Ruth Berman ran full-page advertisements in southern California newspapers and offered a $25,000 reward, but the disappearance went unsolved. On November 12, 1988, a hiker found a human skull near a campground at Saline Hot Springs. Investigators arrived later and exhumed the remains, which were identified through dental records as Barry and Louise. In 2015, evidence began to implicate convict Michael Joseph Pepe in the disappearance of Barry and Louise Berman.

Personal life Berman married Ruth Joyce Herskovits on February 22, 1945, in Beverly Hills, California.

Berman died on July 18, 1998, aged 87, of heart failure at Century City Hospital in Century City, California, and was survived by his wife Ruth.

Biography shop

Don’t just read it —
keep it.

Full-length biographies made to live with: read them, listen on the way to work, watch them tonight.

  • E-book
  • Audio
  • Video
Browse the shop — from $7

Instant download · yours to keep · every purchase keeps this site free

Important facts

Born
1911
Birth century
Nationality
Known for
Kahlua

People in Jules Berman's life

Named in this biography and alive at the same time

Contemporaries

People whose lives overlapped Jules Berman's

Frequently asked questions

Who was Jules Berman?

American businessman

When was Jules Berman born?

Jules Berman was born in 1911.

When did Jules Berman die?

Jules Berman died on 18 July 1998 in Los Angeles, California.

What was Jules Berman's occupation?

Jules Berman was a businessperson and entrepreneur.

What was Jules Berman known for?

Jules Berman was known for Kahlua.

What nationality was Jules Berman?

Jules Berman was American.

Sources & further reading

· Wikipedia: Jules Berman

· Wikidata: Q65068954

· DBpedia: Jules Berman

Cite this page

APA: Biography.guide. (2026). Jules Berman. https://biography.guide/jules-berman/

MLA: "Jules Berman." Biography.guide, https://biography.guide/jules-berman/.

Chicago: "Jules Berman." Biography.guide. https://biography.guide/jules-berman/.

Data last updated: 2026-09-22 · Spot an error? Report a correction.

Page generated 2026-09-27 04:57 UTC