Joseph Verner Reed, Jr.

Joseph Verner Reed Jr. (December 17, 1937 – September 29, 2016) was an American banker and diplomat. He served as United States Ambassador to Morocco from 1981 to 1985, and as Chief of Protocol of the United States from 1989 to 1991.

Early life Joseph Verner Reed Jr. was born on December 17, 1937, in New York City. He was named after his father, Joseph Verner Reed (1902 - 1973). His paternal grandfather was Verner Zevola Reed (1863-1919). He is also a descendant of Edward Doty (1599-1655), who emigrated to the United States on the Mayflower. He then was vice president and assistant to the chairman of the Chase Manhattan Bank, David Rockefeller, from 1963 to 1981.

In 1985, he became United States Deputy Permanent Representative to the Economic and Social Council of the United Nations. He was then appointed by President George H. W. Bush to serve as the Chief of Protocol of the United States from 1989 to 1991.