Joseph Einhorn

Joseph Einhorn is an American entrepreneur and businessperson who is best known as the founder and CEO of the company Fancy, a social e-commerce platform. Fancy describes itself as "part store, blog, magazine and wish list," and Einhorn has said that it seeks to redefine the shopping experience. In February 2015, Einhorn's company Fancy raised a $20 million Series D strategic funding round which was led by Mexico's Carlos Slim Domit and the CCC holding company.

Biography

Einhorn was born in New York City, NY, and turned 30 years old in 2012. Einhorn became involved in the startup world at age 16, when he became the first employee of Capital IQ, a corporate information service. In 2009, Einhorn founded the social e-commerce platform Fancy.

Einhorn is a fan of rap music – especially by the artist Drake – and has said that Kanye West's blog influenced Fancy's website. Einhorn has also been a personal user and supporter of Google Glass, leading to his company's Google Glass app that suggests items based on colors the user is looking at. He plans to host workshops on teaching kids how to write and draw their own comics in order to promote creativity and alternatives to video games at Loot. Einhorn credits his motivation to promote creativity in kids to a high school science fair, during which he won a chance to make a hologram that he has kept to this day. Loot was featured on the Today Show in January 2020.

The name of the store comes from the idea that kids can earn 'loot' for buying, borrowing, or making and selling their own comics. Einhorn's inspiration for the store comes from his own interest in comics as a kid and loot mechanics in Fortnite.

The store's collection of comics began as Einhorn's personal stash and has grown with donations, with additional sponsorships coming from Warby Parker and Louis Leterrier. Most of the store's collection consists of superhero comics. In a 2012 interview with Hypebeast, Einhorn said that Fancy seeks to become "the new Amazon.com" by creating a social e-commerce platform where users can interact with one another to explore, discover, and purchase items.

In September 2013 Einhorn secured an investment round of $7 million for Fancy from, among others, Richard C. Perry, owner of Barneys New York, and his son David Perry. In February 2015, Fancy raised a $20 million Series D strategic funding round which was led by Mexico's Carlos Slim Domit and the CCC holding company. Fancy noted that it would use the funding to "continue to build out its technology platform and execute on new key strategic partnerships”. Business of Fashion named Einhorn in its list of 500 People Shaping the Global Fashion Industry. Business Insider ranked Einhorn at #32 in its Silicon Alley 100 list of the Coolest People in New York Tech.