Joey Carbstrong

Joseph Dominic Armstrong (born 26 November 1988 ), known professionally as Joey Carbstrong, is an Australian animal rights activist, based in the United Kingdom. A former criminal, he has since become an advocate for animal liberation and veganism through social media and public speaking engagements, as well as debates and various televised interviews. Carbstrong also does investigative work in animal rights, having investigated slaughter houses. He has campaigned against the RSPCA Assured scheme and has released undercover footage of animal cruelty on their farms.

Personal life Carbstrong was born Joseph Dominic Armstrong in Adelaide, South Australia.

At the age of 14, he had left school and developed a heavy drug addiction. In May 2021, he released a video to celebrate eight years of sobriety.

Animal rights advocacy Carbstrong has been involved in animal rights street activism in Australia, Hong Kong, and the United Kingdom, promoting groups such as Anonymous for the Voiceless and the Save Movement, an organisation that holds vigils outside slaughterhouses and promotes veganism by sharing images and footage from farms and slaughterhouses on social media.

In May 2023, Carbstrong published pictures said to have been taken from hidden cameras at a Pilgrim's Pride abattoir in Ashton-under-Lyne depicting the "utterly inhumane" nature of using carbon dioxide to stun pigs before being killed. Carbstrong captured the undercover footage for his documentary Pignorant. Carbstrong had installed secret cameras at the halal slaughterhouse in July 2024 and obtained over 200 hours of footage. The footage that was taken by Carbstrong and his team between September and October 2022 showed farmers hitting cows and sticking them with sharp objects to make them compliant. During the heated discussion, Carbstrong described artificial insemination of cows as a form of sexual abuse and said the dairy industry "sexually violates" cows. In 2020, he appeared in Veganville on BBC Three.

2024 arrest

In April 2024, Carbstrong and six other vegan activists were arrested after they occupied an elevated area at Cranswick Country Foods in Watton. Carbstrong has stated that he wanted to raise awareness about the unethical use of gas chambers to slaughter pigs.