Joe Goldstein

Herbert Joseph Goldstein (c. 1928 – February 13, 2009) was an American publicist who promoted sporting events in New York City for 60 years, including basketball at Madison Square Garden, the New York City Marathon and a trotter with an affinity for artichokes.

Goldstein was born in Conway, South Carolina where his father owned a business, and moved to Manhattan as a child with his family. He graduated from New York University.

Goldstein's public relations prowess relied on his ability to connect with reporters to create stories for his clients, which included promoting basketball for Madison Square Garden during the 1950s and for Roosevelt Raceway from the mid-1950s until 1969. As described by George Vecsey in the Times, "The entertainer Tina Louise just happened to have a goat in her Manhattan apartment. Wearing a low-cut dress, she and her agent and the goat paid a mission of mercy to Roosevelt."

In 1969, Goldstein was hired as national press representative for the United States Trotting Association.

Goldstein died at age 81 on February 13, 2009, in Boca Raton, Florida due to a myocardial infarction and stroke. He was survived by three sons and two sisters. His wife, Helene, had died in 1999.