Jens Grede

Jens Grede (born 25 February 1978) is a Swedish businessman and entrepreneur. He is best known for co-founding the marketing group Saturday Group, the digital advertising agency Wednesday Agency Group, the fashion retail company Frame, and the shapewear and clothing brand Skims with Kim Kardashian, and also founding partner of Skims alongside his wife, Emma Grede, and Kardashian.

Early life Jens Grede was born on 25 February 1978, in Bälinge, Uppsala County, Sweden, and raised in Nyköping, Södermanland County. He is the son of film director Kjell Grede, and textile artist Anita Grede ( Holmberg).

In 2003, Grede left the agency and co-founded the marketing group Saturday Group with Torstensson. In 2009, Grede co-founded the creative and digital advertising agency Wednesday, which operated as a sister company to Saturday Group. The company's clients include Calvin Klein, Tory Burch LLC, Theory, Net-a-Porter, and H&M. In 2014, Saturday Group and Wednesday merged into a single company called Wednesday Agency Group. In 2016, the company sold a majority stake to BBDO Worldwide.

In 2012, Grede co-founded the fashion retail company Frame, also with Torstensson. In 2019, Grede co-founded the shapewear and clothing brand Skims with Kim Kardashian. Grede, Kardashian, and his wife, Emma Grede, are the company's founding partners. Grede is the company's CEO and, together with Kardashian, collectively holds a majority ownership stake in the company. As of 2025, the company is valued at over $5 billion.

Personal life In 2012, Grede married Emma Grede ( Findlay), the British co-founder of Good American and Skims. The couple moved to Bel Air, Los Angeles, in 2017 and have four children together.