Jean-Louis Gassée

Jean-Louis Gassée (born 24 March 1944) is a business executive. He is best known as a former executive at Apple Computer, where he worked from 1981 to 1990. He also founded Be Inc., creators of the BeOS computer operating system. After leaving Be, he became Chairman of PalmSource, Inc. in November 2004.

Career

HP, Data General, and Exxon Office Systems Gassée worked for six years at Hewlett-Packard from 1968 to 1974, where he was responsible for overseeing the launching of the company's first desktop scientific computer and the development of its sales organization in France, before his promotion to Sales Manager of Europe, in Geneva, Switzerland. From 1974 to 1981, Gassée served as the chief executive officer of the French affiliates of Data General and Exxon Office Systems.

1980s: Apple Computer In 1981, Gassée became Director of European Operations at Apple Computer. In 1985, after learning of Steve Jobs's plan to oust CEO John Sculley over Memorial Day weekend while Sculley was in China, Gassée preemptively informed the board of directors, which eventually led to Jobs leaving Apple.

Later, Sculley personally appointed Gassée to Jobs's old position as head of Macintosh development. Gassée's strategy opposed the "closed-off and non-customizable" approach of Jobs. maintaining that the Macintosh was more powerful than any other computer at the present, and had a superior architectural roadmap for future expansion than any other computer. Although many of the companies were interested (such as AT&T, for the use of the OS in their own equipment—they were so interested in this idea that the then-CEO of AT&T made a personal phone call to Sculley), Gassée would have none of it, and so the idea of licensing the Mac OS was shelved.

In the mid-1980s, Gassée started the skunkworks project to create what eventually became the Newton MessagePad.

In 1987, Apple CEO John Sculley published his memoir Odyssey. In the hope of inspiring "excellence," he ordered a hardback copy for each Apple employee, at Apple's expense. Shortly afterward, Gassée ordered a paperback copy of Fred Brooks's The Mythical Man-Month for all product-development employees, in the hope of inspiring good sense in project management. Brooks gave a lecture at nearby De Anza College: the room was filled with Apple employees with copies of his book, who told him stories that confirmed his conclusions.

In 1988, Gassée became head of Apple's advanced product development and worldwide marketing, and rumors of his taking over as CEO of Apple from Sculley were circling. Other rumors concerning Michael Spindler were also circulating.

In 1989, Gassée successfully killed a Claris project, 'Drama', which aimed to start a new brand to sell low-end Macintosh computers. Gassée argued that consumers would continue to be willing to pay the premium price for a full Macintosh experience.

In 2009, he started contributing regularly to the Monday Note blog, a newsletter covering the intersection of media and technology which is now a part of Medium.