About Jean Baud
Lived 1919 – 2012 (aged 92). Jean Baud was a French businessperson and entrepreneur.
Jean Baud (7 November 1919, Choisy-le-Roi - 16 July 2012, Blonville-sur-Mer), was the founder of the Leader Price and Franprix retail brands, today part of Groupe Casino, though the Baud family retains 25% of the hard-discount chain, Leader Price, and 5% of Marché Franprix.
In 1990, with Leader Price, he was the first French retailer to take on the German "hard discount" chains, like Aldi and Lidl, then expanding into France.
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Important facts
Related people
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Contemporaries
People whose lives overlapped Jean Baud's
Frequently asked questions
Who was Jean Baud?
French businessman (1919–2012)
When was Jean Baud born?
Jean Baud was born on 7 November 1919 in Choisy-le-Roi.
When did Jean Baud die?
Jean Baud died on 16 July 2012 in Blonville-sur-Mer.
What was Jean Baud's occupation?
Jean Baud was a businessperson and entrepreneur.
What nationality was Jean Baud?
Jean Baud was French.
Sources & further reading
· DBpedia: Jean Baud (businessman)
Cite this page
APA: Biography.guide. (2026). Jean Baud. https://biography.guide/jean-baud/
MLA: "Jean Baud." Biography.guide, https://biography.guide/jean-baud/.
Chicago: "Jean Baud." Biography.guide. https://biography.guide/jean-baud/.
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