Guillermo Álvarez Macías

Guillermo Álvarez Macías (16 October 1919 – 18 December 1976) was a Mexican general manager of the co-operative cement company Cooperativa La Cruz Azul from 1955 until his death in 1976. Álvarez Macías led the company's re-foundation into a cooperative company town. A prolific cooperative activist, Álvarez Macías is regarded as a prominent figure of modern cooperatives in Mexico.

While acting as general manager of Cooperativa La Cruz Azul, Álvarez Macías campaigned to establish the company's association football team, Cruz Azul, into a professional club where the players would have a considerable amount of control of the team's structure. He achieved this goal in 1961. The club managed to reach the top division in 1964. During his tenure as club chairman, Cruz Azul dominated the league, winning five national titles. Cruz Azul has since become one of the most popular football clubs in Mexico and its rapid rise to prominence in Mexican football is widely attributed to Álvarez Macías. His family moved to Jasso, Hidalgo, in 1924. In addition, forms mutual insurance were established in order to enable the development of the communities in surrounding the cement plants. The club won its first national title in the 1968–1969 season, and under Álvarez's presidency the club achieved four more.

Personal life Álvarez Macías married María del Carmen Cuevas Saldaña in 1942, with whom he had four children: María del Carmen, María Gilda, Guillermo and Alfredo.

Death On 18 December 1976, Álvarez Macías, along with numerous local politicians, was to meet with newly elected president José López Portillo at the Endhó Dam located on the Tula River to discuss and survey the area for a planned agricultural experimental unit for food production. While waiting for López Portillo, Álvarez Macías suffered a heart attack and died.