About Greta Zimmer Friedman
Lived 1924 – 2016 (aged 92). Greta Zimmer Friedman was an American painter, restorer, designer and dental assistant, known for V-J Day in Times Square.
Greta Friedman ( Grete Zimmer; June 5, 1924 – September 8, 2016) was an Austrian-born American who was photographed being grabbed and kissed by a Navy sailor in the historic V-J Day in Times Square photograph of 1945 by Life magazine photographer Alfred Eisenstaedt. For decades the photograph was misattributed in popular culture as being that of a nurse; however, Friedman was wearing a white uniform because she was a dental assistant.
Early life and education
She was born Grete Zimmer on June 5, 1924, to a Jewish family in Wiener Neustadt, Austria. In 1939 at age 15, Zimmer emigrated to the United States from Nazi-controlled Austria with two of her sisters, while one sister emigrated to Mandatory Palestine. Unable to leave Europe, their parents, Max and Ida, died in Nazi concentration camps during the Holocaust.
Zimmer attended Queens Vocational High School, the Central High School of Needle Trades, and the Harlem Evening High School. Supporting herself as a dental assistant, she then took classes at the Fashion Institute of Technology (FIT) and studied costuming with the New School of Social Research Dramatic Workshop, led by Erwin Piscator. Later, while living in New York in the 1940s and 1950s, she variously worked in toy design and doll clothing, in early television with the Bil Baird puppets, and in summer theater at the Camp Tamiment Playhouse.
V-J Day in Times Square On V-J Day, August 14, 1945, Zimmer had left work at the dental office dressed in her uniform and was in Times Square among those gathering in anticipation of an announcement of the end of World War II, when a stranger dressed in a Navy sailor uniform grabbed her and kissed her.
When Eisenstaedt took the photograph, he failed to get any personal information from his subjects, leaving their identities unknown for decades. In the ensuing years, many women claimed to be the woman in the photograph. Zimmer, now Greta Friedman, eventually saw the photograph in the 1960s and instantly recognized herself. She wrote to Life magazine and provided additional photographs to verify her assertion that she was the woman in the photograph.
Life editors did not contact her until 1980, however, when renewed interest in who the subjects of the photograph were and, after research and analysis confirmed that Friedman was the woman in the photograph, and that George Mendonsa was the sailor. Life editors invited the subjects of the photograph to a 'reunion'.
V-J Day in Times Square became famous and was viewed popularly as a romantic photograph taken during the 1945 victory celebrations. As she adapted to that interpretation of what she acknowledged as not consensual, Friedman expressed mixed feelings about it decades later. In 2005, during an interview at the Library of Congress Friedman stated, "it wasn't my choice to be kissed. The guy just came over and kissed or grabbed."
She went on to say, "I felt he was very strong, he was just holding me tight, and I'm not sure I—about the kiss because, you know, it was just somebody really celebrating. But it wasn't a romantic event. It was just an event of thank God the war is over kind of thing."
Later years and death In 1956, she married Dr. Mischa Friedman, a WWII veteran of the U.S. Army Air Corps and a scientific researcher for the Army at Fort Detrick, and moved to Frederick, Maryland.
She attended Hood College, studying oil painting, printing, sculpture, and watercolors, but did not graduate until 1981, the same year in which her two children, Mara and Joshua, graduated from college. Friedman also worked at Hood for ten years, restoring books.
Mrs. Friedman also maintained the acquaintance and accompanied George and Rita Mendonsa to civic events and anniversary commemorations of V-J Day, although advancing age limited these appearances. Over time, their individual stories and life histories became more widely documented.
Interview requests and autograph requests were fielded regularly. On-air interviews included Fox and Friends, ABC News's 20/20, CBS Saturday Morning, and "New York War Stories," the WNET-produced companion to the PBS series The War: A Ken Burns Film.
Friedman died at age 92 on September 8, 2016, in Richmond, Virginia. Her ashes are inurned beside her husband at Arlington National Cemetery.
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Important facts
People in Greta Zimmer Friedman's life
Named in this biography and alive at the same time
Contemporaries
People whose lives overlapped Greta Zimmer Friedman's
Frequently asked questions
Who was Greta Zimmer Friedman?
Austrian-born American woman in iconic photo (1924-2016)
When was Greta Zimmer Friedman born?
Greta Zimmer Friedman was born on 5 June 1924 in Wiener Neustadt.
When did Greta Zimmer Friedman die?
Greta Zimmer Friedman died on 8 September 2016 in Richmond.
What was Greta Zimmer Friedman's occupation?
Greta Zimmer Friedman was a painter, restorer, designer and dental assistant.
What was Greta Zimmer Friedman known for?
Greta Zimmer Friedman was known for V-J Day in Times Square.
What nationality was Greta Zimmer Friedman?
Greta Zimmer Friedman was American.
Sources & further reading
· Wikipedia: Greta Zimmer Friedman
· DBpedia: Greta Zimmer Friedman
Cite this page
APA: Biography.guide. (2026). Greta Zimmer Friedman. https://biography.guide/greta-zimmer-friedman/
MLA: "Greta Zimmer Friedman." Biography.guide, https://biography.guide/greta-zimmer-friedman/.
Chicago: "Greta Zimmer Friedman." Biography.guide. https://biography.guide/greta-zimmer-friedman/.
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