Gorjana Reidel

Gorjana Reidel (born January 19, 1978) is an American jewelry designer and entrepreneur based in Laguna Beach, California. She co-founded the jewelry line gorjana in 2004, alongside her husband Jason Griffin Reidel.

Early years and education Reidel immigrated to the US from Serbia when she was a child. Both she and her husband are former models who each earned a degree in marketing from Arizona State University.

gorjana (company) Reidel and her husband launched the jewelry brand gorjana in 2004.

In 2016, the Reidels opened their first jewelry brand store in Laguna Beach, followed by a second store in Venice Beach. The 2018 opening of another store in the West Village was their first in New York City. In August 2019 they opened a store in Malibu.

The couple and the company have since opened more than 125 stores on both coasts, with plans for an aggressive retail expansion. Today the multi-million-dollar company has over 100 employees and more than 1,000 retailers worldwide.

A leader in contemporary jewelry, the gorjana line is found in over 1,000 department and specialty retail stores throughout the U.S.A.

Private life Reidel and her husband were married in 2001 and have two children.